Hot 'n Now Revival: Michigan’s Iconic Burger Chain Makes a Triumphant Comeback
Posted by Michael Perna on
In an era where fast food is often synonymous with sprawling menus and hefty prices, the return of Hot 'n Now offers a refreshing throwback to simpler times. This beloved burger chain, born in Kalamazoo, Michigan, in 1984, and known for its affordable and straightforward approach, is staging a dramatic comeback nearly 40 years after its inception. From its meteoric rise during the drive-thru boom of the 1980s to its near-extinction, Hot 'n Now has been synonymous with nostalgia, value, and family-friendly dining. Now, a new partnership between Gun Lake Investments (GLI) and Alpena entrepreneur Jeff Konczak promises to reignite the brand’s former glory, starting with two new Michigan locations.
Hot 'n Now, Sturgis | Facebook
A Nostalgic Journey: Hot…
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