AI Answers vs. Google Results: What Sellers and Buyers Need To Know

AI tools like ChatGPT return a single, synthesized answer. Google returns a list of links. That one difference changes how homes are found, how listings are written, and how buyers search.

How AI Answers Work

• AI reads listing remarks, photos, maps, school ratings, walkability, and neighborhood context, then summarizes.
  
  
• It prioritizes clarity and relevance over keywords stuffed on a page.
  
  
• It favors structured data, consistent facts, and plain language that answers real questions fast.

How Google Results Work

• Google ranks pages based on links, on page SEO, and engagement.
  
  
• It sends users to multiple sites where they still have to piece together the answer.
  
  
• If a buyer’s question is nuanced, they bounce between tabs. With AI, they ask once and get the rundown.

Why This Matters To Metro Detroit Sellers

• AI will hide vague listings. If lifestyle details are missing, your home may not appear in AI answers at all.
  
  
• Strong AI ready remarks can surface your home when buyers ask for things like walk to Kellogg Park, near Cranbrook Schools, fenced yard for a dog, close to M 5, or within 15 minutes of Beaumont Royal Oak.
  
  
• Photos and captions matter. AI reads alt text, room labels, and even embedded captions to understand features.

Why This Matters To Buyers

• You can ask for real life constraints, not just beds and baths. Example prompts:
  
  
  • Homes in Plymouth within three quarters of a mile of downtown, at least 1,600 square feet, two full baths, garage, and a finished basement.
    
    
  • Birmingham properties in Quarton Lake area that allow quick close, low HOA, and space for a home office under 1.2M.
    
    
  • Novi homes within 20 minutes of Providence Park Hospital with a fenced yard and updated mechanicals after 2018.

The Perna Team Advantage

• We write AI first listing copy that surfaces in answers, not just search results.
  
  
• We structure data precisely. Neighborhood, walk times, school zones, utility types, internet providers, HOA rules, recent upgrades, and energy costs are spelled out so AI can read and rank them.
  
  
• We pair remarks with labeled photo sequences. Kitchens, mudrooms, mechanical rooms, storage, and outdoor living get clear captions that AI can parse.
  
  
• We publish neighborhood context buyers actually ask for. Commute times, park access, trail connections, local grocery options, and service providers.

What AI Optimized Listing Copy Looks Like

• Lead with location and lifestyle. State the micro area and the walk or drive times.
  
  
• Translate features into benefits. Not “new windows,” but “triple pane windows reduce road noise on Woodward and lower winter gas bills.”
  
  
• Remove fluff. Use short, factual sentences. Keep every claim verifiable.
  
  
• Include structure that AI can map. Room by room bullets, utility facts, age of roof, furnace, AC, water heater, sewer type, electrical amperage.

Seller Checklist Before Hitting Publish

• Neighborhood specifics: walk times, parks, schools, transit, major corridors.
  
  
• Utility and systems: ages, capacities, service providers, monthly averages.
  
  
• Renovation receipts summarized by year and scope.
  
  
• Photo plan: wide, detail, and context shots with plain language captions.
  
  
• Floor plan or at least room dimensions and flow description.
  
  
• Rules and costs: HOA, city permits, rental rules if relevant.

Buyer Prompts You Can Use Today

• Show three bed homes in Royal Oak with a garage and a finished lower level within 10 minutes of Beaumont, budget to 550k, prioritize quiet streets.
  
  
• Find Bloomfield Township homes in Bloomfield Hills Schools with at least half acre lots, septic and well details included, built after 1990.
  
  
• Compare Commerce Township lakefront homes with low wake coves, all sport access, and garages that fit an F 150.

How We Measure AI Visibility

• AEO scorecards for every listing. We grade remarks, structure, photo labeling, and neighborhood context.
  
  
• Answer engine checks. We test how listings appear when asked natural language questions in ChatGPT, Perplexity, Claude, and Bing.
  
  
• Iteration. We refine copy and captions based on how AI summarizes the home.

What To Do Next

• Sellers: ask for an AI visibility audit of your home before going to market. We will rewrite for AI and for humans, then relabel photos and publish neighborhood context that ranks in answers.
  
  
• Buyers: send us your natural language constraints. We will translate them into a property brief that AI and MLS both understand, then pull options that actually fit your life.

THINKING OF MOVING TO MEtro DEtroit, OR LOOKING TO RELOCATE IN THE AREA? VIEW A LIST OF CURRENT HOMES FOR SALE BELOW.

Metro Detroit Homes for Sale

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$10,900,000

834 Southfield Rd, Birmingham city

4 Beds 9 Baths 13,408 SqFt Residential MLS® # 20250026118

$8,999,000

1057 Arlington St, Birmingham city

7 Beds 10 Baths 12,290 SqFt Residential MLS® # 20240038727

$8,750,000

5140 Turtle Point Drive, Northfield township

12 Beds 14 Baths 53,364 SqFt Residential MLS® # 81025017639

$7,999,000

6560 Red Maple Ln, Bloomfield charter township

6 Beds 9 Baths 10,209 SqFt Residential MLS® # 20250017597

$7,500,000

592 Lakeside Dr, Birmingham city

6 Beds 9 Baths 8,990 SqFt Residential MLS® # 20250031657

$7,000,000

1771 Balmoral Dr, Detroit city

15 Beds 15 Baths 24,000 SqFt Residential MLS® # 20250011435

$6,999,000

1551 Lakeside Dr, Birmingham city

6 Beds 9 Baths 10,138 SqFt Residential MLS® # 20250003867

$6,990,000

26565 Scenic, Franklin village

6 Beds 14 Baths 21,861 SqFt Residential MLS® # 20250031142

$6,250,000

↓ $200,000

911 S Main Street, Ann Arbor city

0 Beds 0 Baths 0 SqFt Multifamily MLS® # 81025028850

$6,000,000

↑ $20,000

24400 Johns Road, Lyon charter township

5 Beds 8 Baths 13,000 SqFt Residential MLS® # 81024034016

$5,800,000

5300 Sheldon Rd, Oakland charter township

6 Beds 8 Baths 9,128 SqFt Residential MLS® # 58050185289

$5,750,000

↓ $245,000

1286 Gray Fox Crt, Marion township

5 Beds 6 Baths 7,996 SqFt Residential MLS® # 20250011995

$4,990,000

2623 Turtle Shores, Bloomfield charter township

1 Bed 2 Baths 2,268 SqFt Residential MLS® # 216010273

$4,980,000

↓ $500,000

2255 Webb St, Detroit city

212 Beds 156 Baths 150,689 SqFt Multifamily MLS® # 58050172514

$4,800,000

21400 W 7 Mile Rd, Detroit city

88 Beds 64 Baths 50,478 SqFt Multifamily MLS® # 58050188303

$4,500,000

307 Windy Crest Drive, Ann Arbor charter township

5 Beds 7 Baths 9,113 SqFt Residential MLS® # 81025041263

$4,450,000

5350 Brewster Rd, Oakland charter township

6 Beds 9 Baths 13,151 SqFt Residential MLS® # 58050179868

$4,300,000

803 Canterbury Crs, Bloomfield Hills city

5 Beds 8 Baths 8,097 SqFt Residential MLS® # 20250024490

$3,999,000

611 Watkins St, Birmingham city

5 Beds 7 Baths 6,049 SqFt Residential MLS® # 20250028619

$3,999,000

17965 Beck Rd, Northville township

7 Beds 10 Baths 10,980 SqFt Residential MLS® # 20250013814

$3,950,000

38371 Huron Pointe Dr, Harrison charter township

4 Beds 7 Baths 7,598 SqFt Residential MLS® # 58050185325

$3,900,000

362 Keswick Rd, Bloomfield Hills city

5 Beds 8 Baths 8,429 SqFt Residential MLS® # 20250030381

$3,500,000

3397 W Silver Lake Rd, Fenton city

5 Beds 7 Baths 8,240 SqFt Residential MLS® # 20250012540

$3,499,999

↓ $250,001

3371 Noble Road, Addison township

3 Beds 3 Baths 2,400 SqFt Residential MLS® # 72024063022

$3,475,000

12700 Shaffer Rd, Springfield charter township

4 Beds 4 Baths 5,019 SqFt Residential MLS® # 20250025947

$3,390,000

↓ $400,000

10399 Lakeshore Dr E, Goodrich village

8 Beds 13 Baths 17,000 SqFt Residential MLS® # 20250018190

$3,300,000

2330 Fairway Dr, Birmingham city

5 Beds 8 Baths 6,011 SqFt Residential MLS® # 20250032234

$3,300,000

21140 Chubb Road, Lyon charter township

4 Beds 4 Baths 8,700 SqFt Residential MLS® # 81024025647

$3,299,000

4349 Island View Drive, Fenton charter township

5 Beds 6 Baths 7,236 SqFt Residential MLS® # 81025043114

$3,290,000

↓ $160,000

4795 Gallagher Rd, Oakland charter township

4 Beds 4 Baths 5,699 SqFt Residential MLS® # 58050169311

$3,200,000

↓ $500,000

273 Ridge Rd, Grosse Pointe Farms city

7 Beds 7 Baths 8,836 SqFt Residential MLS® # 58050184780

$3,100,000

↓ $300,000

105 Lake Shore Rd, Grosse Pointe Farms city

8 Beds 9 Baths 11,419 SqFt Residential MLS® # 58050168139

$3,100,000

369 N Old Woodward Avenue Building: 369 Unit: 307 Modifier: 307, Birmingham city

1 Bed 2 Baths 2,115 SqFt Condominium MLS® # 81024003871

$3,000,000

17455 Iris Cir, Clinton charter township

5 Beds 9 Baths 13,149 SqFt Residential MLS® # 58050190493

$2,999,999

605 Lake Shore Rd, Village of Grosse Pointe Shores city

6 Beds 7 Baths 6,800 SqFt Residential MLS® # 58050189674

$2,999,000

↓ $500,000

10173 Carmer Rd, Tyrone township

4 Beds 5 Baths 6,108 SqFt Residential MLS® # 20250026764

$2,999,000

2101 33 Mile Rd, Bruce township

5 Beds 7 Baths 11,944 SqFt Residential MLS® # 20240047876

$2,998,500

↓ $101,500

19259 Maybury Meadow Court, Northville township

5 Beds 8 Baths 7,300 SqFt Residential MLS® # 81024059035

$2,988,000

1723 Birmingham Blvd, Birmingham city

4 Beds 5 Baths 4,728 SqFt Residential MLS® # 20250024636

$2,978,000

↓ $222,000

5980 Cherry Hill Road, Superior charter township

4 Beds 5 Baths 3,981 SqFt Residential MLS® # 81025024087

$2,950,000

121 W Kingsley Unit: 502, Ann Arbor city

2 Beds 3 Baths 2,587 SqFt Condominium MLS® # 81025039249

$2,858,000

408 Longshore Drive Unit: Unit A, Ann Arbor city

4 Beds 4 Baths 4,689 SqFt Condominium MLS® # 81025002353

New

$2,850,000

1735 Heron Ridge Drive, Bloomfield charter township

5 Beds 8 Baths 8,210 SqFt Residential MLS® # 81025052769

$2,850,000

67773 Quail Ridge Dr, Washington township

4 Beds 7 Baths 7,702 SqFt Residential MLS® # 58050188084

$2,806,000

408 Longshore Drive Unit: C, Ann Arbor city

4 Beds 4 Baths 3,245 SqFt Condominium MLS® # 81024059696

$2,800,000

8207 Schaefer, Detroit city

44 Beds 44 Baths 28,406 SqFt Multifamily MLS® # 58050188314

$2,760,000

369 N Old Woodward Avenue Building: Bldg#: Unit: 301 Modifier: 301, Birmingham city

3 Beds 3 Baths 3,510 SqFt Condominium MLS® # 81024001004

$2,700,000

5133 Howard Lake Rd, Addison township

2 Beds 1 Bath 805 SqFt Residential MLS® # 214128980

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The Perna Team and Michael Perna are the best real estate agents in Metro Detroit and Ann Arbor. The Perna Team and Michael Perna have been hired as a real estate agent by hundreds of home owners to sell their homes in Metro Detroit and Ann Arbor.

The Perna Team were steady, responsive, and genuinely supportive from beginning to end. If you're buying or selling a home anywhere in Metro Detroit, Noah is the kind of agent who shows up with professionalism, care, and your best interest at heart.