The Legacy of Jim’s Frostie Treats | A Metro Detroit Tradition for Custard, Cones, and More

Jim's Frostie Treats, Facebook

The Timeless Legacy of Jim’s Frostie Treats: A Metro Detroit Tradition

In the heart of Royal Oak, along the bustling 11 Mile Road, lies a cherished establishment that has become an integral part of Metro Detroit's cultural fabric—Jim’s Frostie Treats. This quaint ice cream parlor, with its iconic telephone booth and ever-present line of eager customers, has been a beloved summer destination for over half a century. Founded in 1969 by Troy native Jim Hammond, Jim’s Frostie Treats offers more than just delectable frozen treats; it embodies the charm and community spirit that defines the region. For those living in Metro Detroit, or moving to Metro Detroit, Jim’s Frostie Treats stands as a delightful symbol of local tradition and community.

The story of Jim’s Frostie Treats begins with its founder, Jim Hammond, whose journey into the world of ice cream was as unexpected as it was serendipitous. Before he was known for serving up sweet treats, Hammond worked in the aerospace industry, contributing to helicopter manufacturing during the Vietnam War. His career took an unexpected turn when he began moonlighting at a Dairy Queen in Ferndale, where he learned the art of making milkshakes, cones, and other classic ice cream delights. This experience reignited a passion within him, one that would eventually lead him to pursue his childhood dream of owning an ice cream store.

In 1969, Hammond seized a real estate opportunity to establish his own Dairy Queen franchise. Located on 11 Mile Road, the store quickly became a local favorite. However, Hammond's vision extended beyond the constraints of a franchise model. In 1976, he made the bold decision to go independent, renaming the store Jim’s Frostie Treats. This move allowed him to craft a unique identity for his business, one that combined the beloved elements of Dairy Queen with his own creative innovations.

Jim’s Frostie Treats is renowned for its diverse menu, which offers a delightful twist on classic Dairy Queen fare. The Arctic Frosties, flurries, specialty sundaes, novelty Jimbo Bars, and hard-shell dipped cones are just a few of the signature items that have become synonymous with the Jim’s experience. Additionally, the parlor offers regional favorites like hot fudge cream puffs and Boston coolers, providing a taste of Michigan's traditional dessert culture. Each item on the menu reflects Hammond's dedication to quality and his deep understanding of the local palate.

It has been featured in various local publications and has earned a reputation as a must-visit destination for ice cream lovers. The parlor’s success has been recognized with numerous awards, and its story has been shared on various platforms where it has garnered a loyal following. This widespread recognition is a testament to the enduring appeal of Jim’s and the universal love for ice cream.

One of the most distinctive features of Jim’s Frostie Treats is the iconic telephone booth that stands outside the parlor. This booth, which once housed a working phone, now features a mannequin dressed as Clark Kent, the alter ego of Superman. The story behind this quirky addition is a testament to Hammond's creativity and sense of humor. After the phone was stolen, Hammond saw an opportunity to transform the booth into a fun and memorable feature. He experimented with various mannequins before settling on a rubber dummy with a cosmetology practice head, which has since become a beloved mascot. The Clark Kent figure, with his signature suit and tie, has been a staple at Jim’s for over two decades, adding to the parlor's unique charm.

Jim’s Frostie Treats, Website

The parlor's ambiance, characterized by its decor and friendly staff, has also been a significant part of its enduring appeal. Jim’s Frostie Treats is more than just a place to grab a cone; it’s a community gathering spot where memories are made and traditions are passed down. This sense of community is perhaps best exemplified by the store's whimsical discount calendar, a beloved feature that offers customers the chance to earn discounts through playful challenges. Whether it's hopping on one foot or patting their head, customers of all ages delight in these light-hearted antics, which have become a hallmark of the Jim’s experience.

The story of Jim’s Frostie Treats is also a story of family. In 2000, after decades of hands-on management, Jim Hammond passed the torch to his daughter, Kathryn Denier. Having started working at the family business at the tender age of 11, Kathryn was well-prepared to take over the reins. Much like her father, she is deeply invested in the business and the community it serves. She has introduced new elements to the menu and store operations, ensuring that Jim’s remains relevant in a competitive market. However, she has also preserved the essence of what makes Jim’s special—the friendly service, the delicious treats, and the welcoming atmosphere. Under her leadership, Jim’s Frostie Treats has continued to thrive, maintaining the high standards of quality and service established by her father.

Jim's Frostie Treats, Facebook

Jim’s Frostie Treats has also been a witness to the changing landscape of Royal Oak and the broader Metro Detroit area. Over the years, the neighborhood around the parlor has evolved, with new businesses and developments springing up. Despite these changes, Jim’s has remained a constant, a beacon of continuity in a rapidly transforming urban environment. It's more than just an ice cream parlor; it is a cultural institution that has touched the lives of countless individuals. For many, a visit to Jim’s is a cherished ritual, a way to mark the changing seasons and reconnect with fond memories. The parlor has been the backdrop for countless family outings, first dates, and celebrations, each visit adding another layer to its rich history. The sense of nostalgia that permeates the air is palpable, as patrons old and new share stories of their experiences at Jim’s.

Today, Jim’s Frostie Treats continues to be a vibrant part of the Royal Oak community. The parlor’s success is a reflection of the strong bonds that have been forged between the business and its patrons. It is a place where people come to relax, enjoy a treat, and connect with others. The sense of community that has been cultivated at Jim’s is a significant part of its appeal, making it more than just a place to buy ice cream.

As Jim’s Frostie Treats looks to the future, it is certain to remain a cherished destination for generations to come. The parlor’s unwavering commitment to quality, innovation, and community solidifies its place in Metro Detroit’s rich culinary landscape. From its nostalgic flavors and playful atmosphere to the iconic Clark Kent mannequin, Jim’s offers a unique and magical experience that continues to draw patrons back year after year. More than just a business, Jim’s Frostie Treats is a testament to the enduring power of tradition, family, and community, embodying the best of Metro Detroit. It stands as a beacon of joy and nostalgia, offering a taste of happiness with every cone and welcoming all who seek a delightful and memorable treat.