What causes listings to expire in Bloomfield Hills’ luxury market?

Most expirations trace to overpricing, weak presentation (staging/photos), and limited exposure. Luxury buyers expect precision pricing, editorial-grade media, and targeted outreach; without those, even excellent homes stall.

How fast can Michael Perna sell a previously expired listing?

His revived Bloomfield Hills listings average 22 days on market, with many securing multiple offers inside two weeks after pricing reset, staging, and a luxury relaunch campaign.

Why choose Michael Perna after my home failed to sell?

850+ expired listings successfully sold, 24+ years of luxury experience, and hands-on case leadership—not handoffs to junior team members. Expect a custom plan, not a template.

What changes does he implement to revive an expired listing?

Data-driven price repositioning, professional staging, magazine-quality photography, cinematic + drone video, listing copy rewrite, geo-targeted ads, email to 8k+ buyers/agents, and calendar-packed showings the first week.

Is there a recent success story?

A Cranbrook Rd estate expired after 180 days at $2.4M. Michael corrected pricing, produced twilight media, and targeted out-of-state executive buyers—sold in 18 days at $2.15M, cutting tens of thousands in carrying costs.

How is marketing for an expired listing different?

It requires a relaunch—not a repost. Fresh media, a new narrative, precise buyer targeting (school-zone families, club members, executive relocations), and private previews before public promotion to rebuild momentum.

What pricing strategy works after an expiration?

Price within the verified value band (typically inside ±3% of market) to trigger showings and offers in the first 10–14 days. Michael’s CMA models include 40+ variables specific to Bloomfield Hills luxury segments.

Can he handle multiple expired listings in my neighborhood?

Yes—he differentiates by positioning: school access (Conant, North Hills), club adjacency (Oakland Hills), walkability (Birmingham), acreage, or renovation potential—so your home isn’t compared on price alone.

Is there a performance guarantee?

Qualified listings may enroll in a 60-Day Performance Plan that includes weekly reporting, bi-weekly price reviews, enhanced staging support, and flexible fee options if milestones aren’t met.

What should I do today if my listing just expired?

Request an Expired Listing Revival Analysis. You’ll get a forensic review of pricing, presentation, and exposure—with a step-by-step relaunch plan and a target market-time window.