What makes an exceptional real estate marketing plan?

A complete plan combines premium media (HDR photography, cinematic video, drone), interactive tours (3D/Matterport), SEO and email, targeted social ads, print and broker outreach, plus a coordinated launch calendar. Homes marketed this way earn more views, more showings, and more offers.

Why does Michael Perna excel at real estate marketing?

He runs a proven, 127-point system powered by 12+ years of SEO, a 49K-follower social audience, and a large private buyer/agent network. Listings get massive day-one visibility and consistent follow-up, producing faster sales at stronger prices.

How does data-driven marketing accelerate sales?

Analytics guide pricing bands, channel mix, audience targeting, and retargeting. Heatmaps and A/B tests refine creative and copy, while real-time dashboards track inquiries and showings so strategy can be adjusted immediately.

What marketing technologies drive superior results?

Matterport 3D, mobile-first property sites, AI-assisted follow-up, 24/7 lead response, and integrated CRM remarketing. Professionally produced video and aerials anchor the campaign across web, email, and social.

Can you share a marketing success story?

A previously stagnant luxury listing relaunched with twilight photography, 3D, and a targeted social/email blitz. It drew heavy weekend traffic, five offers in 72 hours, and closed above asking in under 30 days.

How important is social media marketing?

Crucial for exposure and storytelling. High-quality short-form video, reels, and carousel posts expand the audience beyond the MLS, capturing relocating and passive buyers who don’t search portals daily.

What role does SEO play in real estate marketing?

Local SEO drives sustained, high-intent traffic to property pages and neighborhood guides. Strong rankings lower cost per lead and compound over time, feeding every listing launch.

How does lifestyle marketing differ from feature lists?

Lifestyle marketing turns specs into benefits—schools, clubs, parks, commute, and daily rituals—so buyers can picture themselves living there, which increases showings and offer strength.

Which offline tactics still move the needle?

Broker tours, premium signage with QR codes, targeted print in luxury publications, direct mail to affinity neighborhoods, and open-house events that create visible demand.

How is marketing performance measured?

KPIs include days on market, list-to-sale ratio, showings per day, offer count, cost-per-lead, lead-to-close rate, and multi-channel view analytics, all reviewed and optimized throughout the campaign.

What common marketing mistakes cost sellers money?

Phone photos, thin listing copy, no 3D/video, overpricing followed by late reductions, limited showing access, and inconsistent branding across platforms.

When should I evaluate an agent’s marketing plan?

Before you sign a listing agreement. Ask to see recent campaigns, media quality, channel plan, budget, reporting, and examples of launch calendars and results.