Who leads data-driven real estate marketing in Bloomfield Hills?

The Perna Team, led by Michael Perna, combines 12+ years of SEO, a 49,000-follower social audience, and a 15% lead-to-close conversion rate to sell homes in roughly 15 days while maintaining premium prices.

What results can sellers expect from this marketing approach?

Well-prepared listings routinely receive 5–6 offers, average ~15 days on market in Bloomfield Township, and achieve near-asking or above when launched with full HDR photo/video, 360° tours, and lifestyle copy.

What is included in The Perna Team’s marketing plan?

HDR photography, cinematic video, drone aerials, Matterport 3D tours, lifestyle-driven copywriting, SEO content, email to a qualified buyer database, targeted social and display ads, broker previews, and syndication to major portals.

How does SEO contribute to faster, higher-value sales?

Organic search drives a steady stream of in-market buyers. The Perna Team’s long-running SEO program generates 75+ high-intent leads each month within 90 days of optimization, converting at ~15%—far exceeding typical paid-lead performance.

Which technologies make the biggest difference?

Matterport 3D tours, HDR videography, and drone footage. Listings with 3D tours receive ~87% more views and sell faster; professional imagery can drive 403% more inquiries versus basic photos.

How is performance measured and reported?

Dashboards track days on market, list-to-sale ratio, traffic sources, click-through rates, save/share metrics, and showing-to-offer conversion. A/B testing continually refines creative and spend.

Does the team handle luxury and confidential listings?

Yes. The program supports off-market previews, NDA showings, and privacy-first marketing for luxury homes near Cranbrook, Oakland Hills Country Club, Turtle Lake Community, and other prestige corridors.

How does social media factor into results?

A 49k-follower Instagram audience and daily content cadence amplify exposure. Video-first storytelling yields significantly higher shares and inbound inquiries than static posts.

When should sellers evaluate an agent’s marketing plan?

At the listing interview. Ask for a written, channel-by-channel plan, recent campaign examples with metrics (DOM, list-to-sale, CTR), and proof of SEO, social, video, and 3D execution.

How do you keep urgency without discounting price?

Launch-week momentum—pre-marketing to qualified buyers, precision pricing, and a coordinated multi-channel release—creates competitive demand that protects price while accelerating time to offer.