The 36-Touch Real Estate Database System: Complete Guide for Metro Detroit Agents (2025)

The 36-Touch Database System is a proven real estate follow-up framework that generates consistent commission income from your sphere of influence through systematic monthly emails (24 touches), quarterly phone calls (4 touches), direct mail campaigns (4 touches), and client events (4 touches) throughout the year.

Created specifically for real estate agents who struggle with database consistency, this system produces predictable results: agents implementing Level 1 (foundation) typically capture 40-50% of transactions from their sphere versus 10-20% with no system, translating to an additional $30,000-$40,000 in annual commission from a 250-person database.

The system works in three progressive levels - you master the foundation before adding advanced layers, preventing the overwhelm that causes most agents to abandon database marketing entirely.

Why Your Database Isn't Making You Money (And How to Fix It)

Look, I'm going to level with you.

You've got 250+ people in your sphere who know you, trust you, and would probably work with you if they were buying or selling.
But they're not calling you. They're calling someone else. Or they're starting on Zillow and ending up with whatever agent happened to be online that Tuesday afternoon.

Why?

Because they forgot you exist.

Not because you're a bad agent. Not because they don't like you. But because life gets busy, and if you're not consistently showing up in their world, you disappear from their mind when it's time to make a move.

I learned this the brutally expensive way.

I tried to launch a comprehensive database system all at once back in my early years. Epic failure. Got so overwhelmed trying to be perfect that I did NOTHING for two years. Zero emails. Zero calls. Zero touches.

Cost me somewhere north of $200,000 in commissions from people on my list who bought or sold with other agents - people who would've worked with me if I'd just stayed in touch.

So I rebuilt the system from scratch. But this time? I built it in levels. Foundation first. Then add layers only after you're consistent.
That rebuilt system has generated millions in commission for me and the 100+ agents on my team over the last 15 years. And I'm going to give you the complete blueprint right here.

The Math: Why Database Marketing Is Your Highest ROI Activity

Before we get into the system, you need to understand WHY this works.

Here's the reality every agent needs to know:

• Average person knows 250-300 people in their sphere of influence
• 5-7% of people move every year (NAR data)
• That means 12-17 people in YOUR sphere will move this year

Now the critical question:

How many of those 12-17 people are actually going to use YOU as their agent?

The Commission Math Breakdown:

With NO systematic follow-up:

• 12-17 people move from your sphere
• You capture 10-20% of them → 1-3 deals
• At $7,500 average Metro Detroit commission
• Annual database income: $7,500-$22,500

With Level 1 systematic follow-up (28 touches/year):

• Same 12-17 people move
• You capture 40-50% → 5-8 deals
• At $7,500 average commission
• Annual database income: $37,500-$60,000

The difference: $30,000-$37,500 per year.

That's not theory. That's math.

And that's just Level 1 (the foundation). Add Levels 2 and 3? You're looking at $90,000-$120,000+ in annual database income.

How Does the 36-Touch System Work? (Complete Breakdown)

The complete system delivers 36 strategic touches per year across multiple channels:

• Level 1 - Foundation (28 touches/year):
• 2 emails per month = 24 touches
• 1 phone call per quarter = 4 touches
• Result: Double your database income minimum

Level 2 - Advanced (32 touches/year):

• Everything in Level 1, plus:
• 4 direct mail pieces annually
• Result: $60,000-$90,000 database income range

Level 3 - Elite (36 touches/year):

• Everything in Levels 1 + 2, plus:
• 4 client events annually
• Result: $90,000-$120,000+ database income

Critical implementation rule: Master Level 1 for 90 consecutive days before adding Level 2. Master Level 2 for 90 days before adding Level 3. Agents who try everything at once fail. Build the habit layers progressively.

Level 1: The 28-Touch Foundation (Start Here)

This is intentionally simple. Two core activities:

• Two emails per month (24 annual touches)
• One phone call per quarter (4 annual touches)
• That's it. 28 total touches.

Do this consistently for 12 months and your database income doubles minimum. That's not a promise - that's what the math shows when you move from 10-20% capture rate to 40-50% capture rate.

Email #1: Monthly Market Update Video

What it is: A 90-second video breaking down actual data from YOUR local market (not national headlines, not Zillow garbage - real local MLS data).

Why it works: Your sphere has zero idea what's happening in real estate. They think they know because they saw a headline about the market "crashing" or rates "spiking" - but they don't know YOUR market. When you consistently show up every month educating them on local conditions, you become THE expert in their mind. Not the Zillow agent. You.

The 5-stat formula (write this down):

1. How many homes went on the market in the last 30 days
2. How many homes went pending in the last 30 days
3. How many homes closed in the last 30 days
4. Current price per square foot in your area
5. Did that number go up or down from last month?

That's it. Five stats. 90 seconds. Done.

You can pull all of this from your MLS in under 3 minutes.

Production reality check: Grab your phone. Find a window with natural light. Hit record. Talk for 90 seconds. Send.

Don't buy a ring light. Don't buy a microphone. Don't wait to "invest in equipment." Your iPhone is fine. Authenticity beats production value every single time.

Script shortcut: Go to YouTube.com/@MichaelPernaRealEstate and steal my exact market update script word-for-word. Seriously. I don't care. Use it. Just re-record with your local numbers.

Consistency beats perfection: Nobody cares if your lighting isn't perfect or you stumble over a word. They care that you're showing up every month with valuable information.

Email #2: Local Events & Activities (The Trust Builder)

What it is: A monthly email about things happening in your area that have nothing to do with real estate.

The NASCAR story that changed my approach:

NASCAR did a deep research study and discovered 70% of their audience had school-age kids. Their email open rates were tanking because people were tired of race content.

So they tried something counterintuitive: they started sending emails about LOCAL EVENTS. "Top 5 things to do this weekend in Nashville." "Best family activities in Austin this month."

Their email open rates shot back up over 50%. Attendance at NASCAR events actually went UP.

Why? Because they were providing VALUE without expecting anything in return. People started WANTING to open their emails because there might be something useful in there.

For Metro Detroit agents, this looks like:

• Detroit Zoo's Wild Lights in December (1.1 million lights - kids absolutely lose their minds over this)
• Cider mills opening in September (Yates, Blake's, Uncle John's)
• Downtown Rochester concerts and art fairs
• Birmingham restaurant openings
• Woodward Dream Cruise preparation events
• Royal Oak farmers market seasonal highlights
• Community festivals worth knowing about

The psychology principle: When you consistently provide value that has nothing to do with selling houses, people TRUST you infinitely more when it IS time to buy or sell a house.

Give, give, give, ask.

The Quarterly Phone Call (Where Real Deals Happen)

What it is: Once every 90 days, you call everyone on your list. Not to sell. To check in and offer value.

The exact 5-question script (write these down):

• "What questions can I answer for you today?" (They'll usually say "nothing" - that's okay, keep going)
• "Do you have any questions about the real estate market?"
• "Do you have any questions about interest rates or how they might affect home values?"
• "Would you like me to run a CMA on your home so you know what it's worth?" (People absolutely LOVE knowing this)
• "Do you have any questions about recent sales around your home?"

Ask all five. One of them typically gets you into a real conversation. If not? You just stayed top-of-mind for 2-3 minutes. Still a win.

Real prospecting results from my office last week:

I ran a live calling session with 11 agents from my team. We called for exactly 45 minutes. Everyone made approximately 15 calls.

The results:

• Total calls made: 161
• Total potential deals identified: 42
• Total potential volume: $5.6 million
• Time invested: 45 minutes
• Average potential commission per agent: $34,783

For 45 minutes of phone calls.

And here's the part that matters most: Out of 161 phone calls, ZERO people yelled at us. ZERO people hung up. Everyone was either grateful for the check-in or neutral.

The fear in your head is infinitely worse than the reality. Make the calls.

What Tools Do You Actually Need to Run This System?

For Email Marketing:

• Constant Contact (easiest for beginners, great templates)
• Mailchimp (free for small databases under 500 contacts)
• BombBomb (if you want video email delivery)
• ActiveCampaign (advanced automation if you're technical)

Pick one. Don't overthink it. They all work. The best email platform is the one you'll actually use.

For Contact Management:

• Your brokerage CRM (if it doesn't suck)
• Follow Up Boss (what we use at The Perna Team)
• Top Producer (old school but reliable)
• Zillow Premier Agent CRM (if you're already paying for it)
• Even a Google Sheet if you're just starting (no shame - just START)

For Video Creation:

• Your iPhone or Android phone
• Natural window light
• 90 seconds of talking
• Done

Seriously. Don't buy equipment. Don't wait to "invest in gear." Your phone is completely fine. Just hit record.

Your Week 1 Implementation Checklist

Don't try to do everything at once. That's how you fail. Here's your week:

Monday:

• [ ] Export your database (use Export Contacts by Covve, your CRM export, or manually build a spreadsheet)
• [ ] Clean the list: remove duplicates, update outdated emails, verify phone numbers

Tuesday:

• [ ] Pick your email tool and set up an account
• [ ] Import your contact list
• [ ] Create your first email template

Wednesday:

• [ ] Shoot your first market update video (pull your local MLS stats, find a window, hit record)
• [ ] Upload to YouTube (unlisted is fine)
• [ ] Embed or link in your email platform

Thursday:

• [ ] Schedule 2 hours on Friday morning for phone calls
• [ ] Write out your 5-question script on a sticky note
• [ ] Pull up your database sorted by last contact date

Friday:

• [ ] Make your first 10 calls using the 5 questions
• [ ] Track results (talked to, voicemail, wrong number, conversations)
• [ ] Schedule next quarterly call block (90 days from now)

That's it. Nothing else.

Don't add complexity. Don't "wait until next month to start fresh." Don't try to be perfect.

Just START.

Common Agent Objections (And My Honest Answers)

"I don't have time for this."

You don't have time NOT to do this.

This is literally your highest-ROI activity as a real estate agent. Let me break down the time investment:

• 2 emails per month: 3 hours total (shooting video, writing events email, scheduling)
• 4 quarterly calls: 8 hours total (250 contacts ÷ 4 quarters = ~62 calls per quarter = 2 hours per quarter)

Total monthly time investment: 3.7 hours

Return: $30,000-$40,000 additional annual income

That's $8,108 per hour.

Show me anything else in your business with that ROI. I'll wait.

"My sphere is too small."

Then grow it. But also - let's do the math:

Even if you only have 100 people in your sphere:

• 5-7% will move = 5-7 people
• With no system you get 10-20% = 1 deal = $7,500
• With this system you get 40-50% = 2-3 deals = $15,000-$22,500

That's still a $7,500-$15,000 difference for a smaller database.

Start with who you have. Add people as you go. Your sphere grows naturally every year through new clients, networking, and community involvement.

"I'm not good on video."

Neither was I when I started.

You get better by doing it. And honestly? Your sphere doesn't care if you're "good on video." They care that you're showing up consistently.

Watch my early YouTube videos (don't actually, they're embarrassing) versus my recent ones. Night and day difference. But the early terrible ones still generated business because authenticity beats production value every single time.

"What if people unsubscribe?"

Then they weren't going to work with you anyway.

I've sent hundreds of thousands of emails over 15+ years. My unsubscribe rate is less than 1%. The people who unsubscribe aren't your people. Let them go.

You're not trying to be relevant to everyone. You're trying to be THE agent for your sphere. The people who stay engaged are your future transactions.

"I already tried this and it didn't work."

Let me guess: You tried to do everything at once, got overwhelmed, and quit after 6 weeks?

That's why this system is built in levels.

You're not trying to send 36 touches in month one. You're trying to send 2 emails and make your first round of quarterly calls. That's it.

Build the foundation habit. Then add layers.

Real Results: What Happens When You Actually Do This?

Year 1 projections (250-person database, Level 1 only):

• 12-17 people in your sphere will move (5-7% mobility rate)
• You'll capture 40-50% of them with consistent follow-up = 5-8 deals
• At $7,500 average Metro Detroit commission
• Projected database income: $37,500-$60,000

Compare to inconsistent/no follow-up:

• Same 12-17 people move
• You capture 10-20% = 1-3 deals
• Income: $7,500-$22,500

The difference: $30,000-$37,500 annually

For 2 emails per month and 4 phone calls per year.

Year 2-3 (adding Levels 2 & 3):

Once you add direct mail (Level 2) and client events (Level 3), you move from 40-50% capture rate to 60-70% capture rate.

• 12-17 people move
• You capture 60-70% = 7-11 deals
• Database income: $52,500-$82,500

Plus referrals start compounding. Your database starts growing naturally through new clients and sphere expansion.

By Year 3, agents running the complete 36-touch system typically generate $90,000-$120,000+ annually from their database alone.

Level 2: Adding Direct Mail (32 Touches/Year)

Once you've mastered Level 1 for 90 consecutive days, you add four strategic direct mail pieces annually:

The 4 Direct Mail Touches:

1. Holiday cards (December) - handwritten signature, family photo optional, personal note
2. Birthday cards (automated throughout year) - handwritten or high-quality print with personal message
3. Home anniversary cards (anniversary of their purchase) - "Happy 3-year anniversary in your home!"
4. Quarterly market report (printed, mailed, detailed neighborhood stats)

Why direct mail still works in 2025:

Everyone gets 200 emails per day. Almost nobody gets handwritten mail anymore. Your card sits on their kitchen counter for a week.

Your email gets deleted in 3 seconds.

Cost breakdown:

• Holiday cards: $2-4 each ($500-1,000 for 250-person database)
• Birthday cards: $2-3 each ($500-750 annually)
• Home anniversary: $2-3 each ($150-300 for ~75 homeowner clients)
• Quarterly market reports: $1-2 each ($1,000-2,000 annually)

Total annual direct mail investment: $2,150-4,050

Return: Additional $15,000-$30,000 in commission

ROI: 370-1,400%

Level 3: Adding Client Events (36 Touches/Year)

Once Level 2 is consistent for 90 days, you add four client appreciation events annually:

The 4 Annual Events:

1. Spring/Summer event (June) - Tigers game, picnic at the park, backyard BBQ
2. Fall event (October) - Cider mill outing, Halloween party, football watching party
3. Holiday event (December) - Holiday party, cookie exchange, skating at Campus Martius
4. Educational event (February/March) - First-time buyer seminar, investment property workshop, estate planning lunch-and-learn

Why events matter:

People do business with people they KNOW, not just people who email them. Events deepen relationships. They create memories.

They generate referrals in real-time as clients bring friends.

Cost breakdown:

• Small event (25-40 people): $500-1,500
• Medium event (50-75 people): $1,500-3,000
• Large event (100+ people): $3,000-5,000+

Budget: $6,000-12,000 annually for four events

Return: Additional $20,000-40,000 in commission plus referrals

Plus you get content for social media. Plus your clients become raving fans who refer you constantly.

How The Perna Team Removes All the Friction (So You Actually Do This)

Look, I'm not going to bury the lead here.

The reason most agents don't do consistent database marketing isn't because they don't know HOW to do it.

It's because there's friction at every single step:

• Shooting video feels awkward
• Editing takes forever (or you don't know how)
• Writing emails feels hard
• Figuring out Constant Contact or MailChimp is annoying
• Tracking who opens and clicks requires spreadsheet gymnastics
• Nobody holds you accountable when you skip a month

So you think about it for six months and never actually start.

Here's what we do for agents on The Perna Team:

Complete Content Production:

• We shoot 12-15 pieces of content for our agents every month
• We edit the videos professionally
• We write the email copy
• We research local events for the monthly events email
• We schedule everything in our system automatically

Technology & Systems:

• We handle all email platform management (you never touch Constant Contact)
• We track opens, clicks, and engagement
• We provide you a list of who to call based on engagement data
• We integrate with our CRM so everything syncs automatically

Accountability & Coaching:

• Weekly accountability meetings to review your database stats
• Monthly prospecting power hours (like the 161-call session I mentioned)
• Quarterly planning sessions to optimize your touches
• One-on-one coaching to improve your phone skills

You show up. We shoot it. We edit it. We send it. We track it. You make calls and close deals.

That's it.

This is why our agents actually DO this system instead of thinking about it forever and never starting.

If you're a Metro Detroit agent and want help implementing this: Call me at 248-886-4450 or email michaelperna@pernateam.com

Not a recruiting pitch. Just a conversation about whether this makes sense for your business.

Because if you're serious about building a database-driven business, we've spent 24+ years and millions in commission figuring out exactly how to do it systematically.

Why reinvent the wheel alone?

Frequently Asked Questions: Database Marketing for Real Estate Agents

How long does it take to see results from database marketing?

Most agents see their first database-generated deal within 45-90 days of starting consistent follow-up. However, the real ROI compounds over time. By month 6, you'll typically see 2-3 deals directly attributable to your touches. By year 2, your database becomes your primary lead source generating 60-70% of your annual production.

The key is consistency. Agents who do this sporadically see sporadic results. Agents who do this systematically for 12+ consecutive months see predictable, recurring income.

What's the best email marketing platform for real estate agents?

The best email platform is the one you'll actually use consistently. That said:

Constant Contact is easiest for beginners with great templates and simple interface. Mailchimp is free for databases under 500 contacts and has solid automation. BombBomb is ideal if you want video email delivery tracked. ActiveCampaign is best for advanced users who want sophisticated automation.

At The Perna Team, we use Constant Contact integrated with Follow Up Boss CRM for most agents because it's reliable, simple, and they actually use it.

How many people should be in my real estate sphere of influence?

The average person knows 250-300 people well enough to ask a favor. For real estate agents, your sphere should include:

• Past clients (your goldmine - these should get extra touches)
• Friends and family who know you're in real estate
• Professional network (mortgage, insurance, contractors, other agents)
• Community connections (church, gym, kids' sports, neighbors)
• Social acquaintances you see regularly

Start with whoever you have today. Don't wait to "build your sphere" before starting your touches. Your sphere grows naturally as you add new clients, network, and get involved in your community.

What if my database doesn't have everyone's email and phone number?

Start with who you can reach. Most agents have:

• 80-90% of contacts' emails
• 60-70% of contacts' phone numbers
• 40-50% of contacts on social media

Action plan:

1. Start touching the people you CAN reach consistently
2. Fill in missing contact info over time (add to each interaction)
3. Use social media to stay connected with people you don't have full contact info for
4. Ask mutual friends for updated contact details

Don't let incomplete data stop you from starting. Touch 100 people consistently rather than touching nobody while you try to get info for all 250.

How do I get my past clients' contact information to add to my database?

This is a common challenge for newer agents or agents who switched brokerages. Here's how:

If you have physical client files: Manually enter contact information into a spreadsheet or CRM. Time-consuming but necessary.

If your old broker has the data: Most brokerages will provide your past client data if requested. Check your independent contractor agreement - you usually own your client relationships.

From closing documents: Contact your title company or transaction coordinator. They often maintain records and can provide client contact info for deals you closed.

Social media: Search for past clients on Facebook and LinkedIn. Send a connection request with a personal note. Get their current contact details through messaging.

The hard truth: If you can't get past client data, start fresh. Focus on building your database from today forward. In 2-3 years you'll have 50-100 past clients generating consistent referral business.

Should I segment my database or send the same touches to everyone?

Level 1 (start here): Send the same market updates and local events to everyone. Segmentation creates complexity that causes failure. Build the habit first.

Level 2 (after 90 days of consistency): Create three segments:

• Past clients (get extra touches - birthday cards, home anniversary, quarterly check-ins)
• Active sphere (people you interact with regularly - standard 36 touches)
• Passive sphere (people you rarely see - can reduce to 12-24 touches)

Level 3 (advanced): Segment by:

• Geographic farm area
• Price point (luxury vs. entry-level)
• Life stage (first-time buyers, move-up buyers, downsizers, investors)
• Referral sources (send extra touches to people who've referred you)

But don't segment on day one. That's overthinking. Start simple. Add complexity after you're consistent.

How do I track which database contacts are opening my emails?

Every email marketing platform provides open tracking and click tracking automatically:

Constant Contact: Dashboard shows opens, clicks, bounces, and unsubscribes per campaign. You can export a list of who opened each email.

Mailchimp: Similar dashboard with detailed analytics. Integrates with Google Analytics if you want deeper tracking.

BombBomb: Tracks video plays specifically, plus email opens. Great for seeing who's actually watching your content.

What to do with this data: Sort your database by engagement. Call the people who OPEN your emails first during quarterly phone calls - they're your warmest leads. People who haven't opened in 6+ months get a personal text or call to verify contact info.

What's the difference between database marketing and lead generation?

Database marketing = nurturing people who already know, like, and trust you (sphere of influence, past clients). Low cost, high conversion rate (40-70%), relationship-based, long-term compounding returns.

Lead generation = attracting new strangers who don't know you yet (Zillow leads, Facebook ads, door knocking, cold calling, open houses). High cost, low conversion rate (1-3%), transaction-based, constant hustle required.

Most successful agents do BOTH but prioritize database marketing first because the ROI is 10-20x higher. Your sphere should generate 60-70% of your business. Lead gen fills the gaps and adds new people to your database.

The agents who fail are only doing lead generation and ignoring their database. That's a leaky bucket.

How often should I call my database? Monthly? Quarterly?

Quarterly (every 90 days) is the minimum effective frequency for maintaining top-of-mind awareness. Monthly is better for past clients and high-value relationships.

The science behind quarterly: Research shows people forget your name and what you do after approximately 90 days without contact. By touching them at least quarterly (through email, phone, mail, or in-person), you stay in their active memory.

Reality check: Most agents call their database NEVER. You calling quarterly makes you an outlier and puts you in the top 10% of agents in terms of database follow-up.

Our recommendation:

• Past clients: Call every 60-90 days
• Active sphere: Call quarterly (90 days)
• Passive sphere: Call 1-2x per year

Combined with monthly emails and other touches, quarterly calling keeps you top-of-mind when they need an agent.

Can I automate the phone calls or do I have to personally make them?

You have to personally make them. No exceptions.

You cannot automate relationship building. You cannot outsource trust.

Ringless voicemail, autodialer voicemails, robo-calling services - they all suck and they damage your brand. People can FEEL the difference between a real call and an automated one.

What you CAN automate:

• Emails (schedule in advance)
• Birthday cards (set up automated delivery through SendOutCards or similar)
• Social media posts (schedule through Meta Business Suite)
• Text messages (through your CRM with templates)

What you CANNOT automate without destroying effectiveness:

• Phone calls
• Client events
• Handwritten notes
• In-person interactions

The phone calls are where the deals actually happen. That's where you hear "Actually, funny you called - we've been thinking about selling." You'll never get that from an automated voicemail.

Make the calls. It's the highest ROI hour of your week.

What should I do if someone asks me to stop contacting them?

Immediately remove them from your database and apologize.

"I completely understand, [name]. I've removed you from my list. If anything changes and you'd like market updates in the future, just let me know. Thanks for letting me know your preference."

That's it. Professional, graceful, respectful.

Reality: In 15+ years of database marketing and hundreds of thousands of emails sent, less than 1% of people ask to be removed. The people who unsubscribe weren't going to work with you anyway.

Don't take it personally. Focus on the 99% who want to hear from you.

Legal note: CAN-SPAM Act requires you honor unsubscribe requests within 10 days. Every email platform does this automatically.

You're legally covered as long as you're using a real email marketing platform (not just BCCing from Gmail).

How do I get started if I don't have any video equipment?

You don't need video equipment. You need:

1. Your smartphone (iPhone or Android)
2. A window (for natural light)
3. 90 seconds of talking

That's it.

Exact process:

• Find a window in your house or office
• Stand facing the window (so light hits your face)
• Prop your phone against something or have someone hold it
• Open your camera app
• Hit record
• Talk for 90 seconds using the 5-stat market update script
• Stop recording
• Upload to YouTube (can be unlisted)
• Embed or link in your email

Total cost: $0

I've generated millions in commission using exactly this setup. Don't let equipment be your excuse for not starting.

Ready to Double Your Database Income? Here's Your Next Step

You've got the complete system. You understand the math. You know exactly what to do.

Now you have to decide: Are you actually going to DO it?

Most agents will read this, think "that makes sense," and then do nothing. They'll overthink it. Wait for the "perfect time." Try to build a more complicated version. Get overwhelmed. Quit before they start.

Don't be most agents.

Your Week 1 action plan (copy this checklist):

• [ ] Monday: Export and clean your database
• [ ] Tuesday: Pick your email platform and set up account
• [ ] Wednesday: Shoot your first 90-second market update video
• [ ] Thursday: Schedule 2 hours Friday morning for phone calls
• [ ] Friday: Make your first 10 calls using the 5-question script

Start there. Just the foundation. Master it for 90 days. Then add the next layer.

Get the Complete Implementation Package (Free)

I've packaged everything you need to launch this system:

• Call script templates (word-for-word what to say)
• Email templates (market updates + local events)
• Video shooting guide (how to look professional on iPhone)
• Tracking spreadsheet (monitor opens, clicks, calls, results)
• 90-day accountability checklist (stay on track)

Email me and I'll send you the complete package: michaelperna@pernateam.com

Subject line: "36-Touch Implementation Package"

No cost. No strings. Just genuinely want to help Metro Detroit agents build better database systems.

Or Let Us Build It For You (If You're Serious)

If you're a Metro Detroit agent who wants this system built FOR you rather than trying to figure it out alone:

Call me: 248-886-4450
Email: michaelperna@pernateam.com

We'll have a conversation about:

• Where you're at now with your database
• What you're currently doing (or not doing)
• Whether The Perna Team's systems would help you grow faster

What it looks like to work with a team that handles content production, email marketing, and accountability for you
Not a recruiting pitch. Just an honest conversation about whether we can help you build a database-driven business.
Because at the end of the day, your database is the most valuable asset in your real estate business.
But only if you actually work it.

Michael Perna

The Perna Team | Metro Detroit Real Estate
CRS, GRI, ABR, SRES, CLHMS | 24+ Years | 8,000+ Transactions
248-886-4450
michaelperna@pernateam.com
YouTube.com/@MichaelPernaRealEstate

P.S. - Remember those 11 agents who made 161 calls in 45 minutes and identified $5.6 million in potential business? You could have been one of them. But you have to pick up the phone. The deals are sitting in your database right now. Go get them.