The Secret to Successful Marketing: You're Not the Hero

You’re doing it wrong.

This isn’t just for Realtors but all business owners & marketers, for the sake of this post I’ll use real estate as the example.

In marketing you are not the hero of the story, the clients are. And I see post after post that goes something like... Look I sold another home, I listed another home, etc., or I wrote a mortgage, or insert X widget or service.

I used to make that mistake constantly. I had so many posts on myself & sales going at one point my mother unfriended me on Facebook. Yep Momma P got tired of seeing her own son in her feed.

Here’s the framework to use and I’ll use one of my own clients as the example.

This person (the client, the Hero, Tim and Sarah fake names) has a problem. They have a child about a year out from elementary school, they wanted to get out of the circle of doom of throwing money away on rent and into a great school district. Also Tim has a need that everything must be on one floor.

We met at an open house & they hired me.

After assessing all their needs we were able to figure out that the house Tim and Sarah needed didn’t exist, but I got a little creative in planning what we could do to a near perfect house to make it perfect.

We were able to find a home that almost fit, it was so close!

I helped them by supplying a contractor that widened 2 doorways for them at a very reasonable price.

Today Tim & Sarah live a much easier life saving a lot of time not driving their kid to school, building equity, and living on one floor they can use the whole house!

The client was the hero, in need of a Guide (us) to achieve a specific result.

Most importantly the people we’re trying to reach need to identify themselves in the story & then see themselves in the results, tying that emotion of having a problem needing solving to your service or product.

Here's the outline of how the story should look:

• Hero has a problem
• On their Journey meets a Guide (didn’t stop believin')
• The Guide gives them a plan that calls them into action
• That results in either:
  • A win!
  • Avoidance of failure

This is literally every great story out there. In Star Wars, Luke finds Obi Wan and we identify with Luke - not Obi Wan. In Harry Potter (which is really just a Star Wars knockoff), it's the same story with Harry and Dumbledore.

If you need help with ad creative for your business reach out & bounce it off me, regardless of industry. I'm here to help.

Momma, I know I’m still your favorite.

THINKING OF MOVING TO METRO DETROIT, OR LOOKING TO RELOCATE IN THE AREA? VIEW A LIST OF CURRENT HOMES FOR SALE BELOW.

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$25,000,000

5400 Pontiac Trail, Orchard Lake

8 Beds 17 Baths 32,259 SqFt Residential MLS® # 20261024814

$13,560,000

5200 Turtle Point Drive, Ann Arbor

12 Beds 14 Baths 53,364 SqFt Residential MLS® # 81026014695

$12,900,000

4740 Dow Ridge Road, Orchard Lake

5 Beds 9 Baths 17,150 SqFt Residential MLS® # 20261015025

$10,500,000

5105 Turtle Point Drive, Ann Arbor

12 Beds 14 Baths 53,364 SqFt Residential MLS® # 81026014678

$9,999,999

1335 Willow Lane, Birmingham

6 Beds 10 Baths 11,381 SqFt Residential MLS® # 20261035877

$9,990,000

4740 Dow Ridge Road, Orchard Lake

5 Beds 9 Baths 17,150 SqFt Residential MLS® # 20261036622

$9,000,000

68050 Hillside Lane, Washington

15 Beds 25 Baths 32,891 SqFt Residential MLS® # 20261004770

$8,999,000

999 Pleasant Avenue, Birmingham

6 Beds 8 Baths 9,523 SqFt Residential MLS® # 20261001237

$8,499,000

575 Chase Lane, Bloomfield Hills

5 Beds 6 Baths 13,700 SqFt Residential MLS® # 20261037966

$7,999,000

1398 Chesterfield Avenue, Birmingham

6 Beds 8 Baths 8,131 SqFt Residential MLS® # 20261022182

$7,985,000

5140 Turtle Point Drive, Ann Arbor

12 Beds 14 Baths 53,364 SqFt Residential MLS® # 81026014658

New

$7,500,000

592 Lakeside Dr, Birmingham

6 Beds 9 Baths 8,990 SqFt Residential MLS® # 20261054418

$7,500,000

592 Lakeside Drive, Birmingham

6 Beds 9 Baths 8,990 SqFt Residential MLS® # 20261053074

$7,500,000

592 Lakeside Drive, Birmingham

6 Beds 9 Baths 8,990 SqFt Residential MLS® # 20261039061

$7,500,000

30 E Philadelphia Street, Detroit

0 Beds 46 Baths 39,930 SqFt Multifamily MLS® # 20261010862

$7,500,000

592 Lakeside Dr, Birmingham

6 Beds 9 Baths 8,990 SqFt Residential MLS® # 20250031657

$7,000,000

414 S Main Street Unit: 10, Ann Arbor

3 Beds 4 Baths 5,000 SqFt Condominium MLS® # 81025062388

$7,000,000

1771 Balmoral Dr, Detroit

15 Beds 15 Baths 24,000 SqFt Residential MLS® # 20250011435

$6,999,900

5555 Bloomfield Glens Road, West Bloomfield

5 Beds 8 Baths 13,120 SqFt Residential MLS® # 20261008971

$6,999,000

1551 Lakeside Drive, Birmingham

6 Beds 9 Baths 10,138 SqFt Residential MLS® # 20261045578

$6,999,000

1551 Lakeside Dr, Birmingham

6 Beds 9 Baths 10,138 SqFt Residential MLS® # 20250003867

$6,995,000

2700 Squirrel Road, Bloomfield Hills

6 Beds 11 Baths 10,222 SqFt Residential MLS® # 20261044445

New

$6,988,000

5621 Arbor Bay Court, Brighton

5 Beds 9 Baths 10,500 SqFt Residential MLS® # 20261054778

$6,750,000

↓ $250,000

23740 Fenkell St, Detroit

131 Beds 138 Baths 67,608 SqFt Multifamily MLS® # 58050198321

$6,499,000

2475 N Lake Angelus Road W, Lake Angelus

4 Beds 6 Baths 5,473 SqFt Residential MLS® # 20261017613

$6,400,000

1099 N Glenhurst Drive, Birmingham

5 Beds 8 Baths 8,558 SqFt Residential MLS® # 20261050372

$6,200,000

1094 Suffield Avenue, Birmingham

6 Beds 8 Baths 8,420 SqFt Residential MLS® # 20261007949

$5,999,900

2668 Turtle Lake, Bloomfield Hills

5 Beds 8 Baths 8,550 SqFt Residential MLS® # 20251043590

$5,999,900

↓ $990,100

26565 Scenic, Franklin

6 Beds 14 Baths 21,861 SqFt Residential MLS® # 20250031142

$5,995,000

5537 Orchard Ridge, Rochester

6 Beds 9 Baths 14,046 SqFt Residential MLS® # 20251043334

$5,950,000

5419 Delano Rd, Metamora

6 Beds 6 Baths 9,321 SqFt Residential MLS® # 58050211915

$5,900,000

5044 Charing Cross Road, Bloomfield Hills

6 Beds 6 Baths 5,308 SqFt Residential MLS® # 20261039049

$5,799,000

5305 Elmgate Bay Drive, Orchard Lake

8 Beds 10 Baths 17,894 SqFt Residential MLS® # 20261023502

$5,700,000

5537 Orchard Ridge, Rochester

6 Beds 9 Baths 14,046 SqFt Residential MLS® # 20261030811

$5,500,000

↓ $400,000

18585 Sheldon Road, Northville

9 Beds 14 Baths 27,598 SqFt Residential MLS® # 20251020911

$5,350,000

↓ $150,000

5375 Middlebelt Road, West Bloomfield

5 Beds 7 Baths 6,828 SqFt Residential MLS® # 20261012610

$5,295,000

912 Mary Street, Ann Arbor

0 Beds 0 Baths 0 SqFt Multifamily MLS® # 81026022380

$5,295,000

↓ $200,000

912 Mary Street, Ann Arbor

0 Beds 0 Baths 0 SqFt Multifamily MLS® # 81025060642

$4,999,900

5350 Brewster Road, Rochester

6 Beds 8 Baths 13,151 SqFt Residential MLS® # 20261045795

$4,998,000

3889 Franklin Road Drive, Bloomfield Hills

5 Beds 7 Baths 5,500 SqFt Residential MLS® # 20261043704

New

$4,995,000

42 Beresford Court, Bloomfield Hills

4 Beds 6 Baths 6,552 SqFt Residential MLS® # 20261053501

New

$4,995,000

940 Lake Angelus Shores Shores, Lake Angelus

4 Beds 4 Baths 4,500 SqFt Residential MLS® # 20261053238

$4,995,000

↓ $204,000

1286 Gray Fox Court, Howell

5 Beds 6 Baths 7,996 SqFt Residential MLS® # 20261017147

$4,990,000

2623 Turtle Shores, Bloomfield Hills

1 Bed 2 Baths 2,268 SqFt Residential MLS® # 216010273

$4,950,000

556 Barrington Court, Bloomfield Hills

6 Beds 8 Baths 8,000 SqFt Residential MLS® # 20261030212

$4,950,000

556 Barrington Court, Bloomfield Hills

6 Beds 8 Baths 8,000 SqFt Residential MLS® # 20261001247

$4,900,000

1343 Orchard Ridge Road, Bloomfield Hills

4 Beds 7 Baths 9,100 SqFt Residential MLS® # 20261018047

$4,800,000

2390 Walnut Lake Road, West Bloomfield

5 Beds 5 Baths 6,867 SqFt Residential MLS® # 20261034603

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