blog - real estate marketing

Tips for First-Time Sellers in South Lyon

Selling your home for the first time is both exciting and overwhelming – especially in a tight-knit market like South Lyon, Michigan. This growing community offers everything from single-family houses in friendly subdivisions to modern condos and townhomes downtown. Buyer demand is strong across all these property types, which is great news for first-time sellers – but it also means you need the right strategy to capitalize on the market. As a first-time seller, you’ll want to make the most of South Lyon’s favorable conditions while avoiding common pitfalls. This guide provides an up-to-date look at the 2024–2025 South Lyon housing market and a step-by-step plan to successfully sell your home. We’ll cover pricing strategies, home prep, timing, staging,…

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How to Attract Home Buyers in Bloomfield Neighborhoods

Selling a home in Bloomfield Hills, Bloomfield Township, or the charming Bloomfield Village in Southeast Michigan is a major opportunity – especially with today’s active buyer demand in these sought-after communities. Whether you own a multi-million-dollar estate in Bloomfield Hills, a comfortable family home in Bloomfield Township, or a modern condo, the goal remains the same: attract the right buyer and secure the best price. This comprehensive guide will walk you through Bloomfield’s 2024–2025 housing market trends, highlight what features today’s Bloomfield buyers prioritize, and share proven strategies for sellers to make their property stand out. Drawing on The Perna Team’s local expertise and success stories in the Bloomfield real estate market,…

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Common Pitfalls to Avoid When Selling in Metro Detroit

Selling a home in Metro Detroit can be a lucrative opportunity – but even in a strong market, certain missteps can cost you time and money. Metro Detroit’s real estate scene is diverse and dynamic, encompassing everything from classic bungalows in Ferndale and sleek downtown condos to luxury estates in Bloomfield Hills. Whether you own a suburban single-family house, an urban loft, or a high-end property, the goal is the same: achieve the best price in the shortest time. To do that, it’s critical to avoid the common pitfalls that often trip up sellers in our area. In this comprehensive guide, we’ll review the Metro Detroit housing market’s latest trends (2024–2025) and outline the most frequent mistakes sellers make – and how to avoid them. You’ll also…

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The Secret to Successful Marketing: You're Not the Hero

You’re doing it wrong.

This isn’t just for Realtors but all business owners & marketers, for the sake of this post I’ll use real estate as the example.

In marketing you are not the hero of the story, the clients are. And I see post after post that goes something like... Look I sold another home, I listed another home, etc., or I wrote a mortgage, or insert X widget or service.

I used to make that mistake constantly. I had so many posts on myself & sales going at one point my mother unfriended me on Facebook. Yep Momma P got tired of seeing her own son in her feed.

Here’s the framework to use and I’ll use one of my own clients as the example.

This person (the client, the Hero, Tim and Sarah fake names) has a problem. They have a child about…

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