Ford’s New Approach to Giving: Smarter Philanthropy, Stronger Communities
Posted by Michael Perna on
When Metro Detroit faces tough times—be it a sudden flood in the neighborhood or an economic downturn that leaves families in need—Detroiters know how to pull together. It’s a part of our DNA. Now one of the region’s most iconic neighbors, Ford Motor Company, is revving up a new way of giving back that could supercharge these community efforts. Ford has launched an initiative called Ford Building Together, a program that unites the entire “Ford family” – from corporate leaders and factory workers to local dealerships and even Ford’s fleet of vehicles – to respond to crises and strengthen communities in a smarter, more coordinated way. In a nutshell, Ford is leveraging its immense resources and hometown spirit to make sure help is there when Michigan…
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