The curtain is rising on a blockbuster upgrade in Troy, Michigan. MJR Troy Cinema, already a favorite for local families and film buffs, is unveiling a brand-new IMAX auditorium outfitted with luxury recliner seating and state-of-the-art technology. This exciting development marks the opening of Metro Detroit’s largest IMAX auditorium – complete with plush, zero-gravity recliners and even private “VIP” pods. It’s the kind of news that has parents, kids, and movie aficionados across Oakland County buzzing with anticipation. In a city known for its top-notch schools, vibrant neighborhoods, and family-friendly amenities, the arrival of a premium IMAX experience adds yet another jewel to Troy’s entertainment crown.

MJR Troy Grand Cinema, Facebook

Bringing the Biggest IMAX to Metro Detroit

Troy’s new IMAX isn’t just any movie screen – it’s being hailed as the largest Laser IMAX auditorium in Metro Detroit. What does that mean for moviegoers? In simple terms: bigger and better everything. The auditorium (located in Theater 8 at MJR Troy) will feature IMAX’s most advanced 4K laser projection system, delivering crystal-clear, lifelike images with increased resolution, deeper contrast, and the widest color range ever available on an IMAX screen. If you thought the visuals of your favorite superhero flick or nature documentary were impressive before, just wait – the brightness and clarity on this screen are set to be off the charts. And it’s not just the picture getting an upgrade. IMAX’s precision audio system will pump sound through the theater with “striking clarity and depth”, calibrated so that every seat in the house enjoys perfectly tuned, immersive sound. From the rumble of an explosion to the subtle whisper in a drama, you’ll hear it all as if you were right in the scene.

Local movie fans are understandably thrilled. For years, seeing a true IMAX blockbuster meant driving out of Troy – perhaps to a science center or another suburb’s multiplex – but not anymore. “We’re thrilled to bring this next-level IMAX experience to our guests at MJR Troy,” says Joel Kincaid, MJR Theatres’ Vice President of Operations. “Combining the cutting-edge visuals and sound of IMAX’s 4K Laser technology with our signature zero-gravity recliners, VIP Privacy Pods, and LUX Loungers, this will undoubtedly be the golden standard for moviegoing in Metro-Detroit.” In other words, MJR isn’t just aiming for a good theater by local standards – they’re looking to set a new benchmark that might make even the big national chains a little jealous.

  

Luxury Recliners and VIP Pods: Moviegoing in Comfort

The star of the show – beyond the giant screen itself – is the seating. MJR Troy’s IMAX auditorium will be one of the very few in the country (and only the second in Metro Detroit) to feature fully-powered, zero-gravity luxury recliners in an IMAX theater. What does zero-gravity mean? Essentially, these high-tech chairs let you recline back as if you’re weightless, distributing your body’s weight so evenly that you feel almost like you’re floating. Say goodbye to the days of fidgeting through a 3-hour epic; these seats are designed for comfort from opening scene to final credits.

In fact, the entire auditorium has been reimagined around comfort and luxury. Here are some premium features you can expect at the new MJR Troy IMAX auditorium:

  • Fully Powered Recliner Seats: Every one of the approximately 300 seats in the new IMAX is a motorized recliner, allowing you to kick your feet up at the touch of a button. There’s ample legroom and a plush headrest – perfect for settling in during those thrilling IMAX 3D sequences or sprawling space sagas.

  • VIP “Privacy Pods”: In select rows, MJR is introducing its exclusive VIP Seats concept – essentially small pods of two to three seats that offer an even more elevated experience. These VIP recliners are heated for extra coziness (a welcome feature during Michigan winters!) and come with two side tables for your popcorn and drinks, storage compartments for personal belongings (stow away your purse or that extra hoodie), coat hooks, and a partial privacy enclosure. It’s like having your own little living room right inside the theater. Families and couples are especially loving this concept – parents with squirmy kids, or a duo on date night, can have a bit of personal space.

  • Immersive Screen & Sound: Of course, the IMAX 4K Laser projection and the multi-channel precision sound system are integral parts of the comfort too. The picture is easier on the eyes (no dim visuals here – laser projection is incredibly bright and sharp), and the sound is balanced so well that you won’t miss dialogues over the soundtrack. No more straining to catch a muffled line or jumping out of your seat from sudden loud effects; it’s all tuned just right.

  • Spacious Layout: With recliners and VIP pods, the auditorium’s seating layout is more spacious than a traditional theater. There’s plenty of room to walk by others (even when folks are fully reclined!), which means less hassle if you need a mid-movie bathroom break. The total capacity will be about 300 guests – a more intimate setting compared to older giant theaters, but deliberately so for a premium experience.

This focus on comfort is part of a broader trend in Metro Detroit and across the country. As home entertainment systems and streaming services keep getting better, theaters are upping their game – and MJR is clearly intent on staying ahead of the curve. A few years ago, MJR invested in this VIP seating concept system-wide as part of a multi-million dollar upgrade, recognizing that today’s audiences crave more than just a big screen; they want an experience. By pairing cutting-edge IMAX visuals with first-class seating, the Troy Cinema is creating a “premium movie experience” that’s on par with the swankiest theaters in the nation – yet with the friendly, local vibe that MJR is known for.

mjrtheatres, instagram

A Family-Friendly Upgrade for Troy Residents

One of the best things about this new IMAX auditorium is how family-friendly it is. Metro Detroit families already love going to MJR Troy for its convenient location and reasonable prices – and now the experience will be even more appealing for parents with kids (or grandkids!). Picture this: instead of the little ones wiggling uncomfortably in their seats halfway through the latest Pixar or Disney film, they’ll be snuggled up in a cozy recliner, possibly wrapped in a blanket you brought from home, with plenty of space to stretch out. Those VIP pods even give families a semi-private nook – no worries if your toddler excitedly whispers questions about the plot, the neighboring moviegoers won’t be as disturbed thanks to the mini walls around your seats. It’s like having your own family fort inside a high-tech theater.

Local moms and dads are already talking about making MJR Troy’s IMAX a go-to spot for weekend family outings. On a hot summer day when the humidity soars, spending a couple of hours in a cool, dark IMAX theater can be a lifesaver. And during the school year, this will be a popular treat for Friday nights after a long week of classes at Troy School District’s top-notch schools. I’ve heard neighbors in Troy and nearby Clawson joking that with the new heated seats, they might just sneak in a nap if the kids insist on yet another viewing of their favorite animated movie – these chairs are that comfortable!

Beyond comfort, MJR Troy continues to be mindful of value – a big reason it’s loved by Metro Detroit families. Don’t forget about $5 Ticket Tuesdays, a beloved MJR tradition that lets you catch the latest blockbuster on the cheap (and yes, Troy’s IMAX shows will be eligible, with a small upcharge for the premium experience). In fact, registered MJR Premier Rewards members even get a free popcorn on Tuesdays, which turns a family movie night into an affordable outing. A premium IMAX experience that’s also budget-friendly? That’s a win-win for parents.

And let’s talk about things to do in Troy, Michigan – this city has plenty, from shopping at Somerset Collection to exploring the Troy Historic Village. Now, with the IMAX upgrade, “plan a movie night in Troy” just climbed higher on the list of family activities. No need to drive 30-40 minutes to an IMAX in another county; you can get the jaw-dropping screen and the buttery popcorn right in your backyard. This addition makes Troy an even more well-rounded community for young families. As a local real estate expert, I often hear from homebuyers with kids that having convenient, high-quality entertainment options is a big plus – it’s not just about the house, it’s about the lifestyle around it. With this IMAX, Troy offers an even more compelling lifestyle for families who want fun options close to home.

Community and Economic Impact for Troy

It’s not just moviegoers who are excited – city leaders and local businesses are applauding this development too. Troy’s Mayor, Ethan Baker, has been vocal about the positive impact of MJR’s investments in the community. “We were so excited in 2014 when MJR opened their theatre in the City of Troy,” Mayor Baker remarked, reflecting on the cinema’s debut over a decade ago. Indeed, when MJR Troy Cinema first opened its doors (back in June 2014 at the corner of Maple Road and Livernois), it filled a long-standing entertainment gap in the city. Residents no longer had to drive to neighboring towns for a night at the movies – Troy finally had a modern multiplex of its own. Over the years, that theater has “brought to countless audiences, young and old, hours and hours of entertainment to our community,” as Mayor Baker rightly points out. It became a local gathering spot – whether for teenagers catching a Marvel movie on a Saturday, or seniors enjoying a matinee, or families like mine hosting birthday movie parties for our kids.

Now with this IMAX expansion, Troy’s cinema is taking a big leap forward, and city officials recognize what it means for the community’s profile. “Now we are so excited that their existing EPIC auditorium will be transformed into an IMAX theater with recliners!” Baker continued, “Troy’s MJR Theatre will become an outstanding entertainment destination in Oakland County. Thank you MJR!” The enthusiasm from City Hall is palpable – this isn’t just about a fancy screen, it’s about placing Troy on the map as a regional destination for top-tier entertainment. In Oakland County – which is full of shopping centers, parks, and corporate headquarters – having the biggest IMAX around gives Troy a bit of an edge and a new point of pride.

Local businesses are likely to feel a positive ripple effect as well. Think about it: a new IMAX auditorium premieres, and suddenly you have movie fans from all over Metro Detroit driving to Troy for a night out. Many will grab dinner or dessert nearby. Fortunately, MJR Troy is surrounded by a host of eateries – from popular family chains to beloved local restaurants. It’s just minutes from Somerset Collection (where pre-movie dinner options range from The Cheesecake Factory to Capital Grille) and a short drive from downtown Birmingham and Royal Oak entertainment districts. Even closer, just up the road on Big Beaver or Maple, are plenty of options for a bite before or after the show. This could mean a nice uptick for those businesses as moviegoers make an evening of it – dinner and a movie, anyone?

Moreover, such enhancements to local amenities can have subtle but positive impacts on real estate and the economy. As someone who closely follows Metro Detroit real estate, I can tell you that when communities invest in quality-of-life improvements (like recreation, parks, theaters, etc.), it reinforces property values and attracts new residents. Troy is already highly regarded for its safety, schools (go Colts and Red Hawks!), and location in the region. Now add a premium movie theater to the mix – it’s yet another reason a family or a young professional might choose Troy over another city. While one theater alone isn’t the sole reason to move somewhere, it contributes to the overall vibrancy that people look for. It signals that the city is thriving and catering to its residents’ desires for modern, convenient entertainment.

From the city’s perspective, a thriving theater can also boost local tax revenues (more ticket sales, more business at nearby stores) and create jobs. MJR Troy will likely need a few extra hands to run the IMAX projection system and manage the larger format screenings, not to mention the usual staff for the increased crowds. It’s a small economic boost, but in aggregate, these things matter. The community has a new source of pride and a gathering place, and local officials can point to Troy as staying on the cutting edge. It’s a great example of how “savvy residents and community business impact” intersect – families get a wonderful amenity and the city gets a bit of an economic and cultural lift.

   

How It Stacks Up Against Other Metro Detroit Theaters

With all this talk of IMAX and luxury seating, you might be wondering how MJR Troy’s new setup compares to other movie theaters around Metro Detroit. Southeast Michigan is actually home to quite a few premium large-format screens and modern cinemas – we Detroiters love our movies! – but each has its own flavor. Here’s a quick rundown of how Troy’s new IMAX stands in the lineup:

  • MJR Troy IMAX vs. MJR Southgate IMAX: Until now, MJR Southgate (downriver in Wayne County) was the only theater in Metro Detroit to offer the combo of IMAX with luxury recliners. Southgate opened its IMAX auditorium in late 2023, and it wowed audiences by proving that big-screen spectacle and comfort can go hand-in-hand. Troy’s IMAX will be the second such location in the region. In terms of technology, both Southgate and Troy will feature the latest IMAX laser projection and sound. But Troy gets bragging rights for size – the Troy IMAX auditorium is larger, with around 300 seats and that status as Metro Detroit’s biggest IMAX screen. For east-siders and Oakland County folks, Troy’s location is more convenient than trekking to Southgate, which means MJR is smartly covering both sides of the metro area with these offerings.

  • MJR Troy vs. Emagine Theaters: Metro Detroit moviegoers are probably familiar with Emagine Entertainment, a locally based chain known for luxury experiences. Emagine theaters (like those in Royal Oak, Novi, Canton, and others) pioneered the push for power recliners, dine-in food options, and even amenities like bowling alleys and child play areas at some locations. Emagine Novi boasts the “Super EMAX” auditorium with a gigantic 92-foot-wide screen – one of the largest in Michigan – and Emagine Canton has a similar super-sized screen about 94 feet wide. Those aren’t IMAX-branded, but they use dual 4K projectors and Dolby Atmos sound, delivering an excellent large-format experience. MJR Troy’s IMAX will be joining these ranks of top-tier screens, and while its exact dimensions haven’t been published, being the largest IMAX in the area suggests it’s right up there in size. Importantly, Emagine’s big auditoriums already have recliners, so MJR is effectively catching up and then some – bringing the IMAX brand (which many cinephiles swear by for certain blockbuster films) into a setting with Emagine-level comfort. For movie fans, it’s the best of both worlds: the IMAX exclusive content (some movies have scenes shot specifically for IMAX, or early releases in IMAX) plus the luxury seating.

  • MJR Troy vs. AMC Theaters: AMC is the nation’s largest chain and operates several Metro Detroit locations like AMC John R 15 in Madison Heights, AMC Forum 30 in Sterling Heights, and AMC Livonia 20. Many of these AMCs offer IMAX or their own premium formats (like Dolby Cinema at AMC, which has reclining seats and advanced sound). For instance, AMC Forum 30 has an IMAX screen, but that theater (an early-2000s era megaplex) has been gradually retrofitting recliners in some auditoriums over the years – it’s a question mark whether their IMAX got the recliner treatment yet. AMC’s IMAX screens are solid, but typically smaller than what MJR Troy is bringing in, and AMC’s recliners (when available) don’t include the bells-and-whistles of privacy pods or heated seats. In short, Troy’s IMAX might just outshine the AMCs in a few categories: newest technology, largest screen, and most plush seating. One area AMC leads is the Dolby Cinema experience – a different format with HDR visuals and moving audio – but again, that’s a different experience than IMAX. Serious movie enthusiasts often debate IMAX vs. Dolby; now Metro Detroit has both options available in modernized venues.

  • The Henry Ford IMAX vs. MJR Troy IMAX: We can’t forget the giant-screen theater at The Henry Ford Museum in Dearborn, which for a long time was Detroit’s go-to true IMAX (70mm film, enormous screen taller than 4 stories). It’s a different kind of IMAX (originally 2D films and documentaries on a dome screen, now also capable of Hollywood films on a flat giant screen). The Henry Ford’s is arguably still the largest physical screen in Michigan, but as a museum theater it doesn’t have recliners or the commercial movie lineup year-round. MJR Troy’s IMAX will likely be the top dog for everyday moviegoers wanting the biggest and best regular-release IMAX experience. Plus, Troy’s is using the latest digital laser system, whereas institutions like The Henry Ford have had to retrofit older systems. For practicality – showtimes every day, the newest Marvel or Star Wars film playing on opening night, comfy seats – Troy’s IMAX is the new king in town.

At the end of the day, Metro Detroit is lucky to have an array of great theaters. Each has its loyal fans. What MJR Troy is doing, however, is a big statement that “hey, you don’t need to go to a big chain or a far-flung theater for the best experience – we have it right here in our community.” The competition ultimately benefits us, the movie lovers: whether you’re in Troy, Novi, Southgate, or elsewhere, theaters are pushing each other to provide better screens, sound, and comfort. And with Troy’s announcement, the bar just got raised.

MJR Troy Grand Cinema, Facebook

From EPIC to IMAX: The Evolution of MJR Troy

This upgrade also represents a bit of an evolution for MJR Troy Cinema itself. When the theater opened in 2014, it launched with MJR’s own large-format concept known as “EPIC” (Enhanced Presentation, Immersive Cinema). Back then, EPIC was MJR’s answer to IMAX – a huge screen, enhanced sound, and big comfortable leather seats (though not recliners) to set their new Troy location apart. It was a hit with audiences, and for over a decade Troy’s EPIC auditorium hosted countless blockbusters. Many local residents have fond memories of catching midnight premieres there, complete with that iconic MJR theme song jingle playing before the previews (“It’s more fun at M–J–R!” – if you know, you know!). The EPIC screen made Troy a destination for moviegoers even before this current renovation.

However, technology and branding move fast in the movie industry. IMAX, with its global recognition and constant innovation, has a certain cachet that even a good in-house format like EPIC can’t match. By converting the EPIC auditorium into an official IMAX, MJR Troy is essentially joining the elite ranks of theaters that can show IMAX-specific content and attract the kind of super-spectacle films that go along with it. It’s also a signal of MJR’s commitment under its relatively new ownership (MJR Theatres was acquired by Belgium-based Kinepolis Group a few years ago) to invest in cutting-edge experiences for Michigan customers. The leadership at MJR isn’t content to sit still – they’re adapting to what modern audiences want.

For those of us who watched the theater’s construction in 2013-2014 (myself included), this feels like coming full circle. Back then, Troy hadn’t had a first-run cinema in ages, and the community was ecstatic to finally have a local multiplex again. The opening was a big deal – there were even charity events like a movie night benefiting the Boys & Girls Club before the official opening. Fast forward 11 years, and here we are preparing for another landmark moment: Troy’s cinema leveling up to IMAX status. It shows how the city and its entertainment options have grown together.

Mayor Ethan Baker’s comment drives it home: “Troy’s MJR Theatre will become an outstanding entertainment destination in Oakland County.” Indeed, what started as a much-needed local theater has transformed into a marquee attraction that could draw visitors from all over southeast Michigan. It’s a point of pride for long-time Troy residents who remember when they had to drive to places like AMC Forum 30 or Livonia to see an IMAX movie. Now, the IMAX comes to us. And for newer residents or those considering moving to Troy, it’s one more reason to appreciate the community’s growth and investment in quality amenities.

Plan Your Visit – and Enjoy the Show!

With the new IMAX auditorium set to open later this summer (MJR hasn’t announced an exact date at the time of writing, but insiders hint it’s timed for the late summer blockbuster season), now is the perfect time to start planning a visit. Here are a few tips to make the most of your premium movie night in Troy:

  1. Stay Tuned for the Grand Opening: Keep an eye on MJR Troy’s website and social media for the official opening announcement. The first film to play in IMAX hasn’t been confirmed, but it could coincide with a major release. Imagine watching the next big Marvel adventure or an epic sci-fi film on Metro Detroit’s largest IMAX screen – you’ll want to snag those tickets early, as showings may sell out fast due to excitement.

  2. Reserve Your Favorite Seats: One great thing about MJR (and most modern theaters) is online reserved seating. The IMAX auditorium will allow you to choose your exact recliner or VIP pod when you buy tickets. If you’re venturing out with the family, consider splurging on the VIP seats in the center rows – the little extra cost is worth the privacy and amenities, especially for a special occasion. Date night? The VIP pods at the back could be extra cozy. For the ultimate visual experience, many IMAX fans recommend sitting about middle-center, so you might aim for those spots when booking.

  3. Make It a Night Out in Troy: Plan to arrive early and enjoy the full experience. MJR Troy has a Studio Bar & Lounge in the lobby, where adults can grab a craft beer, glass of wine, or cocktail before the show. It’s a nice touch, especially if you have a few minutes to kill before seating. You can also catch a game on the lounge TVs – who knows, maybe you’ll come on a night when the Tigers or Red Wings are playing, making it a mini sports bar experience before the movie. If dinner is on the agenda, the theater’s vicinity has plenty to offer. Within a short drive you’ve got everything from fast-casual spots perfect for kids to upscale dining if you’re treating yourself. A personal favorite of mine: grabbing Mediterranean food from La Marsa nearby and then heading to the theater for dessert (hello, extra-butter popcorn and candy!).

  4. Enjoy the Show – in Unmatched Comfort: When you settle into that spacious recliner, take a moment to appreciate how far the movie experience has come. It’s not every day you can say you watched a film on the region’s biggest screen while lying back as comfortably as if you were in your own recliner at home. Make use of those side tables (no more juggling snacks on your lap!), and if you get cold easily, bring a small throw blanket – with the powerful air conditioning in summer, a cozy recliner plus a light blanket equals pure bliss. And don’t be shy about the recline buttons – find your perfect angle. The goal is to have zero distractions from enjoying the film.

  

As the lights dim and that massive IMAX screen comes to life, you’ll be part of a new chapter in Troy’s story. It’s not just a movie; it’s a community event, a point of local pride, and frankly, a whole lot of fun. I encourage everyone – whether you’re a lifelong Metro Detroiter or just visiting Southeast Michigan – to check out the new MJR Troy IMAX experience. Bring the kids, call up your friends, or plan a date night to remember. You’ll get to see Hollywood’s biggest films in a truly premium setting that still feels friendly and local.

If you’re as excited about Troy’s growth as I am and want to learn more about what makes this community special (from awesome amenities like this theater to schools, parks, and neighborhoods), feel free to reach out. As a Metro Detroit real estate expert – and a neighbor who loves this area – I’m always happy to share insights about our community. Whether it’s finding the perfect home near all the action or just swapping favorite new movie recommendations, I’m here to help. Until then, see you at the movies – I’ll be the one in the VIP seat with extra butter on the popcorn!


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