Why Did Jimmy John's Field Change Its Name? Inside the UWM Rebrand in Utica, Michigan
Posted by Michael Perna on
The original naming rights deal expired after 10 years, and United Wholesale Mortgage replaced Jimmy John's as the ballpark's naming partner under a new 10-year agreement announced January 13, 2026.
If you've driven past M-59 and Van Dyke Avenue in Macomb County anytime in the last decade, you've probably seen the ballpark that helped put downtown Utica back on the map. Since 2016, Jimmy John's Field has been the home of the United Shore Professional Baseball League, one of Metro Detroit's most beloved family entertainment venues. But as of mid-January 2026, that familiar name is officially retired. The Jimmy John's Field name change caught plenty of locals off guard, so here's exactly what happened.
The USPBL announced on January 13 that…
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